Plan To Be Successful 

A good business strategy confirms what business a company serves, determines where a company can best deliver a differentiated benefit to a meaningful target market, decides what must be done to achieve success, and defines next steps, accountability, and key tracking metrics.  The goal of Kingfisher's first service prong is to substantially increase a business's profits, and it starts with strategy. 

A good business strategy also focuses on less tangible intellectual capital (human, customer, structural, and social). The goal of Kingfisher's second service prong is to grow a business's valuation multiple and potential sale price, and that should be part of strategy, too.
 
Many companies take strategic planning for granted, instead being reactive and following sales wherever they may lead, or focusing on company valuations only when it is time to sell. This can be defeating, as income that appears easy often distracts from pursuit of stronger opportunities, premier service, and powerful messaging. In addition, ignoring exit planning can result in inferior outcomes when the day comes to sell.

Marketing strategy builds market understanding, credibility, and better execution, and good business strategies and annual business plans keep companies on track.  Kingfisher Growth Strategies helps companies set or reset their business strategies.
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This begins with Kingfisher’s 3D Findings and Recommendations Process, which proposes a path to more profits and company value after understanding the company and its products (strengths, weaknesses, opportunities, and threats); determining the market's trends, customers, prospects, and competition; surveying key members of the company on a number of essential questions; and analyzing current revenues and expenses and different options.
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